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23 сентября, 2026

Creative Velocity and Player Intelligence Reshape Mobile Game Marketing in H1 2026

New data from SocialPeta, Playio, and Funtap Games shows how AI, creative velocity and player behavior are changing mobile game marketing in H1 2026.

1 июля, 2026

Player Psychology in Mobile Game Marketing: How to Build UA Creatives That Convert

Exploring the link between player psychology and creative performance in mobile game marketing, w…

14 мая, 2026

Why Emotional Hooks Outperform Humor in Mobile Game Ads (2026)

In mobile game advertising, emotion directly impacts performance. And there’s a simple insight: H…

20 февраля, 2026

Big first for CGB Studio 🎉

We’re heading to Game Developers Conference San Francisco for the very first time.

15 сентября, 2025

Why Mobile Advertising Resonates Better Than Others

We pick up our phones dozens of times a day: on the metro, in the coffee queue, before bed. A sma…

1 сентября, 2025

🚀 AppLovin: from gaming — to an “advertising TikTok”?

AppLovin started out as a mobile game developer. Now analysts are calling it the new TikTok — but…

19 июля, 2025

🤖 Can a neural network come up with genuinely good creative?

(Not a video or an edit — but the idea, the concept, the brief.)

2 июня, 2025

📉 Creatives That Killed Great Products

Or how ads can ruin first impressions forever You launch a great product. It actually works. The…

«Why even use mechanics in a creative if they’re not part of the actual gameplay?»

The mechanic in a creative is like stage decor in a theater. It doesn’t have to be real. Its job …

4 апреля, 2025

Why Aren’t You Growing as a Creative Producer?

😻 Introduction Today, let’s talk about what might be holding back your growth as a producer and c…

23 сентября, 2026

Creative Velocity and Player Intelligence Reshape Mobile Game Marketing in H1 2026

New data from SocialPeta, Playio, and Funtap Games shows how AI, creative velocity and player beh…

1 июля, 2026

Player Psychology in Mobile Game Marketing: How to Build UA Creatives That Convert

Exploring the link between player psychology and creative performance in mobile game marketing, w…

14 мая, 2026

Why Emotional Hooks Outperform Humor in Mobile Game Ads (2026)

In mobile game advertising, emotion directly impacts performance. And there’s a simple insight: H…

20 февраля, 2026

Big first for CGB Studio 🎉

We’re heading to Game Developers Conference San Francisco for the very first time.

15 сентября, 2025

Why Mobile Advertising Resonates Better Than Others

We pick up our phones dozens of times a day: on the metro, in the coffee queue, before bed. A sma…

1 сентября, 2025

🚀 AppLovin: from gaming — to an “advertising TikTok”?

AppLovin started out as a mobile game developer. Now analysts are calling it the new TikTok — but…

19 июля, 2025

🤖 Can a neural network come up with genuinely good creative?

(Not a video or an edit — but the idea, the concept, the brief.)

2 июня, 2025

📉 Creatives That Killed Great Products

Or how ads can ruin first impressions forever You launch a great product. It actually works. The…

«Why even use mechanics in a creative if they’re not part of the actual gameplay?»

The mechanic in a creative is like stage decor in a theater. It doesn’t have to be real. Its job …

4 апреля, 2025

Why Aren’t You Growing as a Creative Producer?

😻 Introduction Today, let’s talk about what might be holding back your growth as a producer and c…

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